Established in 1959, Hotter shoes continues to design and produce comfort footwear from their factory headquarters in Lancashire, England. In fact, they are the largest shoe manufacturer throughout the United Kingdom. The brand specializes in direct-injection outsoles and primarily targets female consumers of retirement age through a mailer catalog and many stand alone domestic retail shops. BVT was brought in as a consultant to design new styles to attract a slightly younger customer and provide input on current trends within the American retail landscape.