Trend Research / Footwear Design & Development / Print Design
Established in 1959, Hotter shoes continues to design and produce comfort footwear from their factory headquarters in Lancashire, England. In fact, they are the largest shoe manufacturer throughout the United Kingdom. The brand specializes in direct-injection outsoles and primarily targets female consumers of retirement age through a mailer catalog and many stand alone domestic retail shops. BVT was brought in as a consultant to design new styles to attract a slightly younger customer and provide input on current trends within the American retail landscape.
"Ben worked for Hotter as a design consultant in 2018 and 2019 helping to revitalise and refresh important areas of the women’s casual & formal shoe ranges. Ben is easy to work with, despite working remotely and across the U.K./U.S. time zone differences. Ben grasps design briefs quickly and promptly develops digital design options for comment or approval before undertaking more detailed design work. Ben is talented, efficient and a pleasure to work with. I am happy to recommend him."
Hotter Shoes COO